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2018-2019

BU 219 - Introduction to the Fashion Industry

( 3 :0 :0 ) 3 credits

This course provides an overview of the fashion business. It also explores the types of enterprises, merchandising practices, internal relationships, line development, and trends in the marketing of fashion products. Primary and secondary markets, retailing, and promotion will also be examined. Offered once per year. 

Pre-Requisites:
BU 101 - Introduction to Business