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BU 204 - Principles of Sport Marketing

( 3 :0 :0 ) 3 credits

This course covers a managerial approach to all the decision variables facing marketing managers in the sport industry. Strategic planning, marketing research, marketing strategies, consumer behavior in different sport venues are emphasized. Case studies of Public Relations and especially Sponsorship Agreements are reviewed and discussed. Students will develop a Marketing Plan and a Sponsorship Proposal.

BU 106 - Introduction to Sport Administration
BU 203 - Principles of Marketing