PCCC College Logo

2018-2019

BU 203 - Principles of Marketing

( 3 :0 :0 ) 3 credits

This course covers a managerial approach to all the decision variables facing marketing managers in an increasingly diverse environment. Product, price, promotion, and distribution strategies are emphasized. Case studies of actual marketing situations are reviewed and discussed.

Pre-Requisites:
BU 101 - Introduction to Business

Prerequisites/Co-Requisites:
ENS 106 - Public Speaking